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Clear, big ice melts more slowly in the glass, but more importantly it's a vast aesthetic improvement that customers go crazy for. Big cubes are perfect for Old Fashioned-style cocktails that are very popular these days; in fact, the cubes have helped the trend grow. Some customers order the cocktails for the ice - you'll hear them asking for "the one with the big rock.

Camper English
is a cocktails and spirits writer, speaker, consultant, and cocktail spectacle creator who has contributed to many publications.

Ice not only dilutes, it also chills your cocktail, which along with proper balance, make a great drink. Having the best quality ice to start with ensures you can control the overall outcome of your cocktail without worrying about compromising the balance and presentation, rather enhancing it.

Javier Flores

The only thing more elemental to The Cocktail than ethanol is ice. The cocktail at its core is a preparation of, or a tempering of a spirit and ice is the first tool always reached for in that toolbox. Every cocktail is balanced a little bit differently, and thoughtful use of ice can make all the difference between a good cocktail and a great one. Large, clear, perfect ice gives one the absolute most control over temperature holding and dilution rates. It can ensure that a perfectly balanced cocktail can stay perfectly balanced from the first sip to the last drop. In addition to that, it's beautiful. The guest's perception of the value of a cocktail or a whiskey pour goes up significantly when their beverage is served with the perfect piece of ice. I'm incredibly lucky to have a vendor like Fat Ice to help me with my needs. I simply don't have the infrastructure to run a Clinebell program in-house and just freezing with small molds yields unimpressive results so I choose to source my large format ice and it's been a consistently good decision.

Justin Elliott